New Shopping Experience to Feature PXG’s Celebrated Apparel & Special Seasonal Events
Scottsdale, AZ (October 29, 2024) – PXG is proud to unveil its first-ever PXG Apparel Pop-Up at the prestigious Scottsdale Fashion Square. Located within the luxury wing of the mall, this fashion-forward retail experience will open its doors on November 1, 2024, and run through April 2025. The brand-new specialty store invites customers to discover PXG’s elevated, trend-driven apparel and accessories collections in a modern, sleekly designed dynamic space.
While PXG has three standalone retail stores in the Greater Phoenix Area and 25 stores in total across the U.S., this marks a game-changing moment for the brand—the company’s inaugural apparel and accessories only destination.
“With the holidays on the horizon and the Valley’s golf season in full swing, it’s the ideal time to introduce a new retail option to shoppers who are as passionate about looking the part as they are playing the game,” said David Hyatt, General Manager for Scottsdale Fashion Square. “We’re pleased to welcome PXG Apparel, which brings a stylish new option to our luxury wing just in time for gifting and hitting the links.”
Under the leadership of Renee Parsons, President and Executive Creative Director of PXG and Co-founder of The Bob & Renee Parsons Foundation, the Pop-Up will seamlessly blend chic design with PXG’s signature aesthetic and special attention to the client experience. Combining PXG’s performance-driven ethos and elevated lifestyle, this space will set the stage for a deliberately curated shopping experience that is stylish, interactive, and detail oriented.
“We are so proud to introduce PXG’s first-ever apparel Pop-Up at Scottsdale Fashion Square,” says Renee Parsons. “This curated space will showcase our commitment to impeccable style, fit, and quality, while offering customers an immersive experience. We can’t wait to share our latest collections and host engaging events that celebrate both the spirit of the PXG and the art of living well.”
Beyond offering PXG’s coveted golf, active, and après wear, the Pop-Up will host engaging events throughout its six-month run. From holiday soirées to wellness activations, every detail is designed to create memorable, in-store moments.
Adding an extra layer of excitement, visitors will have the chance to win a custom PXG Electric Fun Vehicle—a stunning centerpiece designed by local partners Go AZ Motorcycles and Spooky Fast Customs, serving as both an in-store focal point and a coveted prize for one lucky shopper.
For more information about the PXG Apparel pop-up, visit http://www.pxg.com/scottsdale-pop-up and follow @PXGApparel on Instagram.
This is PXG’s next evolution—a fusion of fashion, sport, and unforgettable experiences.
Select Opening Weekend Events Include:
| DATE | TIME | EVENT DESCRIPTION |
| 11/1/24-11/3/24 | All Day | Enjoy 15% off any purchase throughout the entirety of opening weekend |
| 11/1/24-11/3/24 | All Day | Enter for a chance to win a custom-wrapped PXG Electric Fun Vehicle—currently on display in the stunning new store! This giveaway will be active throughout the pop-up’s six-month run! |
| 11/1/24 | 6:00 PM – 8:00 PM | Grand Opening Celebration The doors open to the public at 6:00 PM for an unforgettable evening of fashion, music, and celebration! The DJ will keep the energy high while guests snap pics at the branded selfie station in front of the custom-wrapped Electric Fun Vehicle. Be one of the first 50 customers to score a limited-edition PXG Apparel hat. |
| 11/2/24 | 10:00 AM – 2:00 PM | “Upgrade Your Wardrobe” Saturday Join PXG Apparel on Saturday morning to elevate your wardrobe! The first 50 shoppers will receive a free PXG polo. |
| 11/2/24 | 2:00 PM – 5:00 PM | PXG Athletic Club Experience Step into the PXG Apparel Pop-Up for a high-energy shopping afternoon with a live DJ and exciting giveaway! Enter for your chance to win a $1,000 gift card to TPC Scottsdale. (Prize provided via gift card)! |
| 11/3/24 | 11:00 AM – 2:00 PM | “Fashion Unleashed” with PXG Designer Jose Velasco Vega & Penelope Bring your pup and your fashion sense to the PXG Apparel Pop-Up on Sunday! Join PXG’s VP of Apparel Design, Jose Velasco Vega, and his adorable dog Penelope, for a fun-filled day of fashion, custom illustrations, and styling tips. A live DJ will set the tone while customers shop, and illustrator Justin Teodoro will be sketching guests—or their pup—in PXG Apparel. Shoppers will also see live models styled in PXG outfits. Plus, Jose himself will be on hand to offer personal styling tips, while Penelope mingles with other pups. |
ABOUT PXG APPAREL:
Renee Parsons established PXG Apparel in 2018, ushering in a new era of fashion-forward, performance driven clothing. What began as an apparel line catering to golf enthusiasts who share Parsons’ love of the game, has since evolved into a collection for everyday play and elevated living. Today, PXG Apparel delivers designs that seamlessly marry comfort and style – PXG Golf, PXG Active, and PXG Après – built for anyone who appreciates fashion, function, and the confidence that a flawless fit inspires.
ABOUT SCOTTSDALE FASHION SQUARE:
One of the nation’s premier shopping destinations and a true jewel of the desert, Scottsdale Fashion Square recently completed an expansion that extends its luxury presentation beyond the original luxury wing to encompass a redefined south wing and multi-lane luxury valet service. With 1.9 million square feet and more than 200 shops and restaurants, Scottsdale Fashion Square features nearly 60 unique-to-market retailers and upscale culinary concepts, as well as more than 40 of the world’s finest contemporary luxury brands including Louis Vuitton, Dior, Saint Laurent, Gucci, Christian Louboutin, Cartier, Bottega Veneta, Bulgari, Prada, Versace, Balenciaga, Salvatore Ferragamo, Jimmy Choo and Burberry. Additional information about Scottsdale Fashion Square can be obtained by visiting fashionsquare.com.
