In the world of golf, few brands stand out as disruptors like PXG (Parsons Xtreme Golf). Known for its high-performance equipment and innovative approach, PXG has also been a strong advocate for women in golf. From sponsoring LPGA players to fostering internal initiatives like the “Women’s Day to Play” for PXG staff, the brand is setting new standards in supporting women in the sport. At the heart of these efforts is Renee Parsons, President and Executive Creative Director of PXG Apparel. Her leadership has been pivotal in driving PXG’s commitment to inclusivity and empowerment in golf.
Supporting our LPGA Stars
PXG has made significant strides by backing some of the most talented women in golf. The brand’s LPGA Tour staff features a diverse and dynamic roster of athletes who exemplify excellence on and off the course. This includes world-class players like Brittany Lang, and Christina Kim, who not only use PXG equipment but also represent the brand’s ethos of pushing boundaries and striving for greatness. PXG has also proudly supported many of these athletes through their first professional wins. Players including Megan Khang, Celine Boutier, and most recently, Linnea Strom secured their first LPGA victories with PXG in the bag.
University Roster and Outreach Programs
PXG’s commitment to women in golf also extends to educational institutions. The brand actively supports university golf programs, providing scholarships, equipment, and mentorship opportunities to female student-athletes. This initiative aims to nurture talent at the collegiate level, ensuring that young women have the resources and support needed to pursue their golfing aspirations.
Impact of Sponsorship
Sponsoring these athletes goes beyond providing them with top-notch gear. It symbolizes PXG’s dedication to supporting women in their professional careers, helping them reach their full potential, and giving them a platform to inspire the next generation of female golfers. This commitment to the LPGA and select collegiate programs extends to visibility and advocacy, ensuring that women’s golf receives the attention and recognition it deserves.
“Women’s Day to Play” Event for PXG Staff
One of PXG’s standout internal initiatives is the “Women’s Day to Play” event, spearheaded by Renee Parsons. This event is designed to encourage PXG’s female staff members to engage with golf, regardless of their experience level. The initiative provides an opportunity for women in the company to experience the game in a supportive and inclusive environment.
Empowering Through Play
The “Women’s Day to Play” initiative is more than just a day on the greens; it’s a statement about the importance of inclusivity in sports. By fostering a culture where female employees can explore and enjoy golf, PXG is empowering them to develop new skills, build confidence, and embrace a sport that has traditionally been male dominated. This year, we were pleased to be joined by junior golfers from the First Tee Program, who each brought their a-game, bags of positivity and confidence in spades to the event, held at Scottsdale National Golf Club.
Women’s Day to Play Panel Discussion
Renee Parsons: The Driving Force
Renee Parsons has been instrumental in shaping PXG’s commitment to women in golf. As President and Executive Creative Director of PXG Apparel, she brings a unique perspective and passion for gender equality in sports. Her leadership has been critical in launching initiatives that support female golfers and promote inclusivity within the industry.
Vision and Leadership
Renee’s vision goes beyond just participation; it encompasses a broader goal of transforming the golfing landscape to be more inclusive and representative of women. Her efforts have not only enhanced PXG’s brand but also set a benchmark for how companies in the sports industry can champion diversity and empowerment.
PXG’s commitment to women in golf is a testament to its dedication to fostering inclusivity and empowerment in the sport. Through strategic sponsorships, internal initiatives like the “Women’s Day to Play,” and support for university programs, PXG is paving the way for a more diverse and vibrant golfing community. Renee Parsons’ leadership and vision continue to drive these efforts, ensuring that women have the opportunities and resources they need to succeed in golf. As PXG continues to innovate and inspire, it sets a powerful example of how brands can make a positive impact in the world of sports.
Join the Conversation
We’d love to hear your thoughts on PXG’s initiatives. Have you participated in any women-focused golf events, or do you have ideas for further promoting inclusivity in the sport? Share your experiences on social by tagging #SheGolfs and @PXG!
